Monday, July 7, 2008

Does Your Listing Have Curb Appeal and Why It’s Important?

The buying habits of our customers have changed.

Today customers are starting their home search process between six months and one year before they contact a real estate or new home professional. During this time they are doing their research and searching the internet for potential properties that may fit their needs. They are driving the neighborhoods to evaluate property, walking through builder’s construction, and are attending open houses as mystery guests by not revealing their names.

The buyers are in the process of eliminating properties from their search.

Customers today will eliminate properties based on the first impression of the unescorted neighborhood drive through and it will be done without ever speaking to a real estate professional.

8 fundamentals of making the customers first experience a positive experience of inclusion.

● The front exterior looks fresh and has been recently painted

● All stains removed from the driveway and sidewalks

● Front door is freshly painted and clean

● Lawn is well maintained

● Driveway, lawn, and sidewalks toy and bike free

● Landscaping beds weed free, with colorful plants and flowers

● Flower beds mulched

● Window treatments create a positive visual


Attractive curb appeal can create a positive first impression impact for the customer and motivate the customer to contact you for an appointment to see the property.

Make the curb appeal a show stopper.

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