A Rule of a Successful Business Relationship

A Rule of a Successful Business Relationship

“Here is a simple but powerful rule . . . always give

people more than they expect to get.”

Nelson Boswell, author  

As I see it. . . . . . . .

A rule of a successful business relationship

Customers are not all the same they are unique as individuals . . . . they have specific needs . . . . expectations and motivations.  

As a professional you have to understand your customers . . . . to successfully service their needs.

Each customer coming into a business relationship with a set of predetermined expectations.  They set the bar for what would be an acceptable business relationship for them.

The customer determines what they expect from a business professional . . . . and what a successful business relationship will look like. The customer also sets the bar for what they expect in business service.

To successfully navigate a successful business process you have to exceed the customer’s expectations.

The first order of a successful business relationship is you have to know what the customer’s expectations are for the business relationship.

Once you know what your customer’s expectations are . . . . you have to move forward to exceed those expectations.

Failing to meet the customer’s expectation will lead to an unsuccessful business relationship resulting in no continued business relationship or referrals. Everyone loses in this type of relationship.

When you meet your customer’s expectation you become average in their eyes because . . . . they expect you to meet their expectations. There is a weak business relationship . . . . and future business and referrals become iffy at best.

It’s not until we exceed your customers expectations do you earn the right to potential business opportunities and referrals.

Went you exceed expectations you create a loyal customer . . . .  and in this relationship everyone comes out a winner.

A rule of a successful business relationship . . . . is to exceed the customer’s expectation and turn the experience into a WOW experience.

©2013 Lou Ludwig Motivational Power Quote, Sales and Management Consultant Success Coach, Speaker, Trainer and Author