Create and Keep Your Customers

Motivational Power Quote

Create and Keep Your Customers

“The purpose of business is to create and keep customers.”

Peter F. Drucker 1909 – 2005, American Management Consultant,

Educator and Author

As I see it. . . . . . . .

Create and keep your customers

The question is what is the purpose of business?

Most people will say that the purpose of business is profit.

I would say that profit is essential part of a successful business . . . . but not the number one purpose. A business that is focused solely on profit can very well miss what makes a business profitable.

A business can’t successfully sustain them self . . . . without a continued flow of customers.

The number one priority of any successful business . . . . are their customers.

A business that can create a satisfied customer base and maintains their base will grow in influence and their customers. That business will have an excellent opportunity to create a successful and profitable business.

The business that looks at their customers as being vital part of their business . . . . and they treat their customers as a precious resource finds success.  

The business that focuses on the bottom line and profit first sees the customer . . . . as a tool in the profit making process. They will treat their customers as a commodity and put the company’s needs ahead of those of the customers.

The purpose of business . . . . is to create and keep your customers . . . .  maintaining . . . . and growing your satisfied customer base. What will

result are your satisfied customers . . . . will become a big part of your long term of the business.

©2013 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author