A Rule of a Successful Business Relationship
“Here is a simple but powerful rule . . . always give
people more than they expect to get.”
Nelson Boswell, author
As I see it. . . . . . . .
A rule of a successful business relationship
Customers are not all the same they are unique
as individuals . . . . they have specific needs . . . . expectations and
motivations.
As a professional you have to understand
your customers . . . . to successfully service their needs.
Each customer coming into a business
relationship with a set of predetermined expectations. They set the bar for what would be an acceptable
business relationship for them.
The customer determines what they expect
from a business professional . . . . and what a successful business
relationship will look like. The customer also sets the bar for what they
expect in business service.
To successfully navigate a successful business
process you have to exceed the customer’s expectations.
The first order of a successful business
relationship is you have to know what the customer’s expectations are for the
business relationship.
Once you know what your customer’s
expectations are . . . . you have to move forward to exceed those expectations.
Failing to meet the customer’s
expectation will lead to an unsuccessful business relationship resulting in no
continued business relationship or referrals. Everyone loses in this type of relationship.
When you meet your customer’s
expectation you become average in their eyes because . . . . they expect you to
meet their expectations. There is a weak business relationship . . . . and future
business and referrals become iffy at best.
It’s not until we exceed your customers
expectations do you earn the right to potential business opportunities and
referrals.
Went you exceed expectations you create
a loyal customer . . . . and in this
relationship everyone comes out a winner.
A rule of a successful business
relationship . . . . is to exceed the customer’s expectation and turn the
experience into a WOW experience.
©2013 Lou Ludwig Motivational Power
Quote, Sales and Management Consultant Success Coach, Speaker, Trainer and Author
