Motivational Power Quote
When You’re Marketing is Not Working
“If your
advertising goes unnoticed,
everything else is academic.”
William Bernbach, advertising executive
As I see it. . . . . . . .
When you’re marketing is not working . .
. .
The purpose of effective marketing is to
build brand awareness for you . . . . and or your services to a
targeted audience. The target audience is your target market of likely consumers
. . . . that will buy your product, use you and or your services.
Marketing that not working has little or
no value to you or your business . . . . and the money that you’re expending
for that marketing is being wasted.
The most effective marketing is directed
to a target market . . . . that is most likely to use your services or product.
Identifying your target market is critical to having an effective and
productive marketing program. Know who your likely customers are . . . . and
what would be the best method to get your message to this group of people.
When your marketing is not working . . .
. it’s missing the likely target market. The message and the delivery of the
message have to be designed to effective reach . . . . and create interest
within your target market.
©2013 Lou Ludwig, Sales and Management
Consultant, Success Coach, Speaker, Trainer and Author
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