Control Your Marketing Cost

Control Your Marketing Cost

“Half the money I spend on advertising is wasted:

the trouble is I don’t know which half.”

John Wanamaker 1938 - 1922, American Businessman,

Religious Leader, Civic and Political Figure   

   

As I see it. . . . . . . .

Control your marketing costs

A recent marketing study shows that nearly 70% of all marketing dollars are wasted.

Spending money on marketing and personal promotion can become a bottomless pit . . . . or become  an effective business tool. It’s not about how much money you spend on marketing . . . . it a matter of the effective use of your marketing dollars.

Seven steps to effective control your marketing dollars and maximize your results.

1. Identify your target market and determine the best methods to consistently reach your target audience.

2. Design your marketing to fit your target audience needs . . . . to create interest in your product and services.

3. Match your marketing message to your professional image . . . and target market.

4. Measure the results of your marketing against your goals . . . . and your marketing dollars spent.

5. Adjust and prune, continue to evaluate the results of your marketing adjust what needs to be adjusted . . . . and prune what no longer is working.

6. All of your marketing should have a call to action in the copy. Create the interest in the marketing message . . . . and a reason to contact you.

7. Narrowcasting is defining your target market of the most likely customers. Instead of trying to market to the world you narrowcast to a define target market.  This form of marketing can be described as being the big fish in a small pond. In being the big fish in a small pond it gives us the ability to deliver a consistent message to your target audience . . . . and tighter control on our marketing dollars.

Being the big fish a smaller pond you bring greater recognition to your marketing . . . . and to yourself as a professional. Over time with a consistent effort you will be seem as an expert in the market.

By focusing on a target market . . . . you are able to create a focused marketing program on a target market. Target market creates greater exposure and concentration which will evolve into greater personal and brand recognition.   

Nearly 70% of marketing dollars are wasted. That can be reversed by following the seven steps of effective marketing and focus your marketing on a target audience . . . .and by measuring the results.

©2014 Lou Ludwig Motivational Power Quote, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

Is Your Marketing Going Unnoticed?

Motivational Power Quote

Is Your Marketing Going Unnoticed?

“If your advertising goes unnoticed everything else is academic.”

William Bernbach 1911 - 1982, American Businessman and

Advertising Legend   

As I see it. . . . . . . .

Is your marketing going unnoticed?

Marketing that goes unnoticed can not only becomes very costly to you financially . . . . but it also will have a negative affect on your business and income.

Marketing that misses your target market is likely to go unnoticed by your target market . . . . or to bring you unqualified prospects for your product and or services.

The marketing that go unnoticed becomes slippery and either will go unnoticed . . . . or will leave no lasting impact with your target market.

Effective marketing has a sticky effect with your target market . . . . and create top of the mind awareness for your product and or services. Sticky marketing will build your brand awareness with your target market and a reason to remember you and your brand.

Sticky marketing creates a reason for a qualified prospect to contact you for additional information . . . .  to schedule an appointment and to do business with you.

Monitor you marketing for effectiveness and adjust your marketing to reach . . . . and standout with your target market.

Make your marketing an attention getter and standout in your target market.  Sticky marketing will attract positive attention to you and your brand. Keep your marketing sticky and you will create a flow of qualified prospects coming to you.

Is your marketing attaching your target market . . . or is your marketing going unnoticed? The answer to the question will determine the direction and level of success for the business.

©2013 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author

Master the Details and Standout in Your Field

Motivational Power Quote

Master the Details and Standout in Your Field

“Small difference in your performance can lead to

large differences in your results.”

Brian Tracy, Motivational Author and Speaker

As I see it. . . . . . . .

Master the details and standout in your field

You can’t do and be everything for everybody . . . . but you can standout in your profession. But you can be everything to some people. . . . and those people are in your target market.

You may find it’s far more productive to a big fish in a smaller pond . . . . and standout in that business environment.

Focus your efforts on a target market . . . . and over time with a diligent effort and specializing you will find yourself standing out in that target market.

When you specialize in a target market you are concentrating your efforts in a specific market with greater impact . . . . and yielding greater results.

Become a master of small details in your target market . . . . and you’ll become a master of your target market and your destiny.   

Focusing on the small details in your target market becomes the foundation becoming a master of big things. Standing out in your target market will lead to greater levels of success.

Master the details and standout in your field . . . . Commit yourself become an expert in the small details and you will be seen as an expert in your field.

©2013 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

When You're marketing is Not Working

Motivational Power Quote

When You’re Marketing is Not Working

“If your advertising goes unnoticed,

everything else is academic.”

William Bernbach, advertising executive   

As I see it. . . . . . . .

When you’re marketing is not working . . . .

The purpose of effective marketing is to build brand awareness for you . . . . and or your services to a targeted audience. The target audience is your target market of likely consumers . . . . that will buy your product, use you and or your services.

Marketing that not working has little or no value to you or your business . . . . and the money that you’re expending for that marketing is being wasted.

The most effective marketing is directed to a target market . . . . that is most likely to use your services or product. Identifying your target market is critical to having an effective and productive marketing program. Know who your likely customers are . . . . and what would be the best method to get your message to this group of people.  

When your marketing is not working . . . . it’s missing the likely target market. The message and the delivery of the message have to be designed to effective reach . . . . and create interest within your target market.

©2013 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author