The Cornerstone of Your Success

Motivational Power Quote

The Cornerstone of Your Success

“If you believe in unlimited quality

and act in all your business dealing with that integrity,

the rest takes care of itself.”

Frank Perdue 1920 – 2005,  CEO and Founder of Perdue Farms

As I see it. . . . . . . .

The cornerstone of your success

The cornerstone of your success is found . . . . in the quality of your product and or services.

The product and or service that consistently exceed the customer’s expectations will become a market leader in its field . . . . and a benchmark that others will try to assimilate. As a leader in your field you will not face the same price pressures . . . . that a product or service with marginal quality will face.

Customers are looking for value in their purchases. When your services provide a high degree of quality at a fair price you are creating a value proposition in the customers mind.  You put yourself into a position to succeed. Your value proposition will separate you from your competitors . . . . and create a strategic business advantage.

In a competitive market place customers consider a lot of things in purchasing a product and or a service. The can look at a low quality, low price provider. In many cases that product falls well short of the customers’ expectations . . . . it may very well have to be replaced prematurely. So the low quality . . . . low cost product actually will cost far more in the long run when you take into consideration the initial cost plus . . . . the replacement cost of the product and or the services.    

The quality of your product and or services becomes your unique selling proposition. Customers are willing pay a fair price for something that exceeds the expectations . . . . and what they see in having value for them. When your product and services standout you become a recognized market leader in your field.

The cornerstone of your success is the quality of your product and services . . . . and in its perceived value to the customer. When the customer places a high value on the quality of your product and or service they become a raving fan and they become a booster for you nad your success journey.

©2011 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author