Quality is in the Eye of the Consumer

Motivational Power Quote

Quality is in the Eye of The Cosumer

“Quality in service or product is not what you put into it.

It is what the client or customer gets out of it.”

Peter Ducker, author and management consultant

 

As I see it. . . . . . . .

Quality is in the eye of the Consumer

The consumer, your client or customers determines the quality of your product and service that you deliver and if it meets or exceeds their expectations.

Consumers today are more knowledgeable and have a better understanding and informed on what they want and expect. As a result they are more demanding then they where past and want a higher level of quality delivered to them.

They are willing to pay a premium for quality that exceeds their expectations but they see no value in a poor product or service.

Customers will determine if your service or product meets or exceeds their expectations and provides them a defined quality. If the quality does not meet the expectations of an existing customer they will seek out a new source and no longer do business with you.

By understanding the customer’s expectations you know what you will have to deliver to satisfy their needs and to build a professional relationship with them. If we are not able meet their expectations of quality they will simply will not buy or use our product or service.

Build the quality into your product and service to exceed the client or customers expectations. When you exceed the customer’s expectations you create loyal customers.  

Quality is in the eyes of consumer . . . . Meet it and exceed and your customers will return to you and freely refer new customers to you.

©2012 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author