Motivational Power Quote
People Will Pay For Value
“That which costs little is less valued.”
Miguel de Cervantes, 1547 – 1616 Spanish Novelist and Playwright
As I see it. . . . . . . .
People will pay for value
The lowest price without value has
limited or no value to the consumer. If the product or service doesn’t deliver
on the promise it has very little or no value.
As a professional the price of our
service or product is directly related to the value and quality we deliver to
the consumer. A product that meets and exceeds the consumer expectation
increases the value of the product in the eye of the consumer.
A consumer is willing to pay more for a
quality product or service that exceeds their expectations.
Exceptional customer service is
priceless. A satisfied consumer is more likely to reuse our services and refer us
to their friends and family.
When someone is considering buying your
product or using your services they should be judging us based on the quality
of our product or service not on our price.
If the consumer is focusing on price
only, we have not effectively established our value in the eyes and the mind of
the consumer. Your product or service value proposition has to be established
before we can effectively create value in our pricing.
©2012 Lou Ludwig, Sales and Management
Consultant, Success Coach, Speaker, Trainer and Author
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